Privacy policy.
Know before you share.

Data we may collect

We may collect or receive different kinds of data depending on how you use the site, including:

• Name
• Email address
• Phone number, when provided
• Organisation or project name
• Professional or job role
• Links to accounts, websites or digital pages
• Assessment form responses
• STRATA or other assessment tool results
• Information about digital presence or a professional challenge
• Files, links or content examples you submit for review
• Data relating to a service or paid review request
• Basic payment data such as status, amount, date and reference
• Information you voluntarily send by email, forms or meetings

We do not ask you to send highly sensitive data unless necessary to understand the case. Please avoid sending confidential or highly sensitive information before there is a clear agreement on how it will be handled.

Why we use your data

We use data for the following purposes:

• Understanding your situation or request
• Operating assessment tools
• Preparing an initial assessment or professional review
• Determining whether a case is suitable for engagement
• Contacting you about your request
• Arranging meetings or follow-ups
• Sending agreed recommendations or deliverables
• Processing payments and invoices
• Improving the site and tool experience
• Protecting the site against misuse
• Keeping professional and financial records when needed
• Complying with applicable legal or regulatory obligations

We do not sell your personal data to third parties.

How we collect data

Data may be collected through:

• Site forms
• Assessment tools such as STRATA
• Payment or service request pages
• Email address
• In-person or virtual meetings
• Professional correspondence
• Files or links you send
• Basic site analytics tools
• Payment providers or technical services connected to the site

We do not normally collect more data than necessary for the specified purpose.

AI and conversation use

What is sent to the provider

STRATA uses AI to assist with identity, positioning, digital media and influence systems. Only the message and materials you choose to share are sent to the provider when the connection is available, under its terms; we do not promise zero retention by the provider.

Visitor conversations and user accounts

Completed account conversations are saved in their owner's account. A visitor conversation stays in the browser and does not transfer automatically on sign-in; transferring a copy requires a preview, consent and an approved transfer policy. Original attachments are not automatically copied to the conversation history.

Current exploration and earlier assessments

The new exploration is a qualitative conversation without a questionnaire or scores. Earlier assessments remain historical records without recalculation. Outputs are suggestions that may be wrong; they do not approve a case, professional report, agreement or payment.

When submitting a case for review

When a case is submitted, the summary and selected materials you confirmed are saved as a fixed snapshot for the authorised case owner. Later conversations and updates are not added automatically. Sharing the case summary with the assistant is a separate explicit choice and does not include files or follow-up submissions. Case permissions apply to the review team.

Retention and deletion requests

Deletion requests for conversations, attachments and case records are reviewed according to the data category and related obligations. The 90-day period for tool outputs does not apply to them. Case-linked records require review before deletion. Do not send passwords, access keys or unnecessary sensitive data. For enquiries, access requests or deletion review: hello@besterra.io.

Assessment tools and STRATA

When using STRATA or another assessment tool on the site, your responses may be collected and analysed to produce an initial view of digital presence, clarity, positioning, operation, fragmentation or readiness.

Assessment results are not a final diagnosis and do not automatically mean you are accepted for an engagement.

Assessment results may be used internally to:

• Understand your overall situation
• Suggest the next step
• Identify the need for STRATA Pro Review
• Estimate readiness or complexity
• Improve the tool's accuracy in general, without identifying individuals where possible

Your rights

Depending on the law applicable to your situation, residence and data, you may have the right to:

• Request access to your data
• Request correction of inaccurate data
• Request deletion of your data where possible
• Request restriction of certain processing
• Object to a particular use of data
• Request a copy of your available data
• Withdraw consent where processing relies on consent

To exercise any of these rights, contact:

hello@besterra.io

We may request additional information to verify your identity before carrying out the request.

How to make a request about your data ↓

Cookies and analytics

The site may use cookies or basic analytics to understand how visitors use it, such as popular pages, visit duration, device type or referral source.

This data improves the site and user experience. It is not intended to identify you personally unless linked to data you voluntarily submit.

You can normally control cookies through your browser settings.

Sharing data with third parties

Some data may be shared with third parties when needed to operate the site or provide a service, such as:

• Hosting providers
• Email providers
• Payment providers
• Form or request management tools
• Basic analytics tools
• Consultants or supporting service providers where necessary and within an appropriate professional scope

Your data is shared only to the extent needed to provide the service, operate the site or fulfil legal or financial obligations.

Paid reviews and payments

When purchasing a professional review or paid service, some financial data may be processed through an external payment provider.

Full bank card details are not normally stored on the site.

We may keep basic payment-related information, such as:

• Payer's name
• Email address
• Payment amount
• Payment date
• Payment purpose
• Payment status
• Reference number, if available
• Invoice or financial record linked to the transaction

Fees, refunds, deposits and financial terms are governed by the Financial Policy page.

Read the Financial Policy

Data retention

Tool outputs are retained for 90 days after subscription expiry, with permission-based reading and export. Notice is given 14 days before each retention deadline. Conversations: 180 days after last activity. Detached attachments: 90 days after last reference or detachment; actively referenced attachments follow their owning record. Professional cases: 730 days after closure, excluding financial and contract approval records. Financial and contract approval records: 3,653 days after the reporting year ends, or longer when required by law or a hold. New processing stops on subscription expiry. Notice and deletion require the service integration and review of permissions and obligations.

Retention periods may differ by data type, such as:

• Contact details
• Assessment results
• Review files
• Payment records
• Invoices
• Professional correspondence
• Outputs or recommendations

You may request deletion or correction of your data. We handle requests according to feasibility and the legal, financial or contractual obligations relating to the case.

For conversations and attachments, also see Current retention and automatic deletion status in STRATA.

Data protection

We aim to use appropriate measures to protect data from unauthorised access, unlawful use, loss or unauthorised alteration.

However, no electronic transmission or storage method is 100% secure. Absolute protection of data sent over the internet cannot therefore be guaranteed.

We advise against sending highly sensitive information through public forms or email unless necessary.

Who we are

This is Saed Hassunah's professional website, presenting his experience, services, tools and ways of working together in digital media, influence systems engineering, digital presence and strategic communication.

Some operational or commercial aspects of the site may be handled through:

• BESTERRA LTD
• Private Limited Company registered in England and Wales
• Company No. 17238661

Official contact email:

hello@besterra.io

Children's and minors' data

This site is primarily intended for professionals, individuals, experts, organisations and teams.

The site is not intended to collect data directly from children or minors.

If data about a minor is submitted in a project, programme or professional communication, it must be provided by a parent, guardian or authorised entity and only to the extent necessary.

External links

The site may contain links to external websites or platforms.

When you visit an external site, its own privacy policy applies to your data.

We are not responsible for the privacy practices, security or content of external sites.

Updates to the Privacy Policy

The Privacy Policy may be updated from time to time to reflect changes to the site, services or legal and operational requirements.

When the policy is updated, the version published on this page is the applicable version.

Continuing to use the site after an update is published means that you have read and understood the updated version.